Find a great marketing company can be quite difficult especially since they are in the business of converting prospects to leads. But by following a few simple steps you can narrow the playing field and make sure you’re getting real value for money.
Marketing with a Return on Your Investment
Quantifying the results of your marketing campaigns is really half the battle. Once you know whether you’re getting a reasonable return on your marketing investment you’ll know whether to continue with that line of action.
Does your prospective marketing company have a way to report their results and can you see this live or on a monthly basis?
Experience with your Marketing Problems
Ensuring your marketing company has experience is key when deciding who will be managing your hard won dollars. Otherwise you may find that they are experimenting on your dime.
Do they have a solution to your marketing that has be tried and tested in a similar situation to your own.
A Track Record of Success
Does your marketing company come with a list of testimonials and happy clients that you could speak to to discover more about their process and service.
If not, you may ask, why not. If your new marketing company has a problem with disclosing at least some of their successful clients, then it may be worth looking elsewhere.